A recent Jennie-O Turkey Store survey asked consumers what their plans are for Thanksgiving in 2021. A majority of those polled will be attending a virtual Thanksgiving, in addition to an in-person celebration, and 42% plan on attending a ‘Friendsgiving’ gathering.
Other interesting findings include:
Most consumers start meal planning for this special holiday in September.
36% purchase their turkey one week before Thanksgiving.
Half buy their turkeys frozen and 29% fresh.
Most will roast their turkeys (51%), with frying coming in second (34%)
Read more survey results here.